Since coffee flowers appear only once in a year (from February to April), it is highly crucial that they be pollinated during this period. This is because the volume of flowers generated in one flowering season determines the harvest of coffee that happens 8-9 months later. Thus, to generate maximum blossoms during this period, farmers rely on honey bees for pollination of their coffee plantations.
In order to enhance coffee production through pollination, and in turn revive the diminishing population of honey bees to preserve the bio-diversity, TATA Coffee has invested in apiculture, or honey bee farming as it is commonly known. For bees to exist in large numbers, we create the optimal conditions in and around the coffee plantations so as to provide them the ideal nesting grounds. With conscious efforts on our part, we have been able to retain and encourage the growth of honey bees in our plantations, which results in the production of delectable honey (sold at our properties and the proceeds of which are given to Swastha) and reap the benefits of pollination by these hard workers!